The Real School of Music is one of New England’s leading music schools focused on providing private lessons, student bands of all genres, children’s musical theatre, and so much more. With locations in Andover & Burlington, MA and Derry, NH, we empower aspiring and experienced musicians of all ages to discover their unique voice and grow in both skill and confidence.

We’re looking for a creative, strategic, and hands-on Marketing Manager to join our team full-time to lead and execute our marketing initiatives across digital, print, and in-person channels. This role is ideal for someone who thrives in a fast-paced, mission-centered environment and has experience owning and optimizing the full marketing funnel—from lead generation to brand positioning.

This is a hybrid role that does require weekly to biweekly visits to our schools to capture content, connect with our team, and be part of the vibrant energy of our community.

As the Marketing Manager, you’ll be responsible for driving enrollment growth, deepening brand engagement, and ensuring a consistent, compelling experience across all touchpoints. You will also fully manage our website, requiring experience working within WordPress. You’ll collaborate cross-functionally with our operations, program development, and executive teams to execute campaigns, support local school operations, and continue building on our strong foundation of strategic marketing initiatives.

• Develop & implement targeted cross-platform online marketing campaigns including social media and email to drive enrollment and program engagement
• Manage paid and organic digital strategies across search, social, and email
• Maintain lead funnels and marketing automation processes
• Own content creation and editorial calendars, including blog posts, newsletters, social media, and web content
• Ensure all brand materials align with our tone, values, and brand identity
• Manage a small team to source content, create posts, and complete all marketing initiatives on time
• Coordinate and execute local and in-school events as part of a team
• Manage website updates and optimization in WordPress including staying up to date on SEO trends and monitoring analytics
• Collaborate and create internal weekly newsletter
• Work closely with operations, program leads, and executive team members to create and support company initiatives

BENEFITS & SALARY

➤ $55,000-$60,000 annually
➤ Hybrid work environment
➤ PTO & Paid Holidays
➤ 401k / Retirement options
➤ Health Insurance
➤ Flexible schedule
➤ Employee discount

REQUIRED QUALIFICATIONS

✅ 2+ years experience in a non-internship marketing role
✅ Confident in organic & paid social media strategy (Facebook, Instagram, etc.)
✅ Experience working with WordPress and staying on top of SEO trends
✅ Comfort with tools like Google Analytics, Meta Business Suite, Constant Contact, and Canva
✅ Familiarity with tools like Asana, Trello, and Google Workspace
✅ Experience managing and executing events
✅ Highly organized, self-motivated, and comfortable balancing strategic thinking with hands-on execution
✅ Strong people skills—you genuinely enjoy talking with and building relationships with both children and adults
✅ Passionate about music, education, or the arts

PREFERRED QUALIFICATIONS

✅ Experience with Google Ads or paid digital strategy
✅ A degree in marketing, communications, or something similar
✅ Experience leading or mentoring a small creative team